Glossary & definitions PIM

Brush up on your knowledge! Discover all the words of PIM, DAM and PXM as well as definitions of terms from the omnichannel and e-commerce world.

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A/B Testing

An optimization technique that allows for the design and testing of two variants of a digital content or medium

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Ad tech

Refers to advertising technologies used in the field of digital advertising or to specialised players offering such technologies.

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Tree structure

Hierarchical organization of information or content in a logical and intuitive manner

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Attributes

Technical characteristics of a product.

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Audience

All the people reached by a medium or communication support.

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What is a hearing?

B2B

For "business to business". It refers to commercial and marketing activities carried out between companies.

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More about B2B

Brand Safety

Allows advertisers to preserve their image by avoiding the dissemination of their message in uncontrolled and harmful contexts.

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Branding

The act of marketing or advertising to position a brand favourably in the mind of the consumer.

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Discover branding

Business Analyst

A role that involves using analytical skills to achieve client objectives. A business analyst must be able to understand the issues faced.

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CDP

Technological solution that collects, unifies and activates customer data from multiple sources.

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CEP

A CEP (Customer Engagement Portal) is a platform dedicated to interaction between a company and its customers.

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Channel

A channel is a means of dissemination.

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Product catalogue

(or Product Repository) Refers to the product catalogues distributed by brands or e-merchants selling online or at a distance in the B2C or B2B world

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Fields (or attributes)

Fields are the building blocks of a product sheet.

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Class

Group of attributes.

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Completeness

The level of completeness of the product sheets allows, on the basis of rules defined on the fields, to know the state of progress of each product sheet and to easily visualize the missing contents. When this level reaches 100%, the product sheet is fully completed and can be published.

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Connector (or Flow)

A connector or flow is a PIM input or output automatism conveying data at a set frequency and according to set rules.

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Consideration

Refers to the fact that when a consumer needs to purchase something, they will consider a brand as a possible choice to meet their need.

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A text file often stored in the user's browser, used to identify the user on a site and a cornerstone of advertising measurement systems.

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Why cookies?

DAM

The DAM, Digital Asset Manager is the media library included (or not) in the PIM

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What is the DAM?

DCP

A DCP centralizes and automates data collection to transform it into a unified, usable format.

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DXP

A DXP (Digital eXperience Platform) is a software solution designed to create, manage and optimize digital user experiences across different channels.

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Dashboard

The dashboard is the dashboard that facilitates the management and completeness of the product repository. It is composed of widgets.

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What is a dashboard?

Digital Product Passport

The Digital Product Passport is a concept that aims to provide a complete, traceable digital identity for every product.

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Document (or Product Sheet)

A document is the product sheet containing fields to describe your product, your service, your look, etc. Depending on the Data Model you have defined. The most common example is the product sheet.

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Drive-to-store

Drive-to-store aims to put the physical point of sale back at the centre of the customer experience and communication services.

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Discover the drive-to-store

ERP

ERP, Enterprise Resource Planning, is the master tool in a company that allows for the management of all operational processes by integrating several management functions: order management, stock management, price management and product creation. Generally, products are not created in the PIM but are imported from the ERP into the PIM for enrichment and distribution.

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Discover ERP

ETIM

International Classification for Technical Products. A PIM allows for the management of ETIM standard products.

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What is ETIM?

Export

Export is the process of extracting data from the PIM in the form of a file. An export may concern all or part of the PIM data, such as products, media, templates, etc.

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Customer experience

Refers to all the emotions and feelings experienced by a person before, during and after the purchase of a product or service. It can also qualify the interactions a customer may have with a brand. The PIM makes it possible to optimise the customer experience.

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Product experience

These are the feelings and emotions experienced by someone when confronted with a product.

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ETIM

Data exchange format used in industry. ETIM defines a unified and stabilised structure to simplify the creation and integration of files. A PIM is used to manage ETIM files.

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Faceted filters

Attribute-value pair for front-end filter on items.

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GS1

Standard used by companies in the food industry to better sell and digitalize their products.

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Legacy

Retrieval of data or attributes from higher levels of the classification tree.

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Import

Import is the process of integrating data into the PIM.

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Inbound marketing

Incoming flow.

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Indexing

Indexing is the process of making a web page visible on search engines. When a product is added to the PIM published on a suitable channel, it can then be found by Internet users when they perform a search online.

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Attribute sets

Field sets and attribute sets enable a single document type to be used for several product types, and to be customized.

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Link

A link is a connection between 2 or more product sheets, for example in the context of upsell/cross-sell management.

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Locale

A locale in a PIM corresponds to a language localized to a country.

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Lookbook

A lookbook is a collection of photographs compiled to showcase a model, photographer, style, designer or clothing line.

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What is a lookbook

MDM

A Master Data Management tool allows the collection, sorting and normalisation of raw data from different sources.

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What is MDM?

Marketplace

A marketplace is a platform that brings together the offerings of several e-commerce sellers.

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Data model

The data model describes in abstract terms how your data is represented in terms of: document type, attribute sets, SKUs, media, links between documents, etc.

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Media

The media stored in a DAM can be images, videos or documents.

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Nomenclature

Classification of products within a catalogue.

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Omnichannel

The practice for a retailer or brand that consists of marketing its offer on all available sales channels (physical distribution and web). The PIM enables omnichannel sales to be optimised.

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Discovering omnichannel

On-premise

The term "on-premise" refers to the use of the company's own servers and IT environment on site.

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Discover on-premise

Open Source

(or On-premise)

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Discovering open source

Outbound

Outgoing flow.

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PIM

PIM (Product Information Management) software is used to centralize, manage, enrich and distribute product information (product sheets) across a company's various sales channels.

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What is PIM?

PLM

PLM (Product Lifecycle Manager) is the tool that allows the centralisation of all information related to the definition of products and the monitoring of their manufacturing process.

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Learn more about PLM

PXM

This term describes the product experience to which an individual is subjected in the context of a purchase on an e-commerce site. The PXM concept is related to PIM & DAM issues.

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SKU - Stock Keeping Unit

A SKU (Stock Keeping Unit) is a unique identifier assigned to each product or variant in an inventory.

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SaaS

For a PIM, SaaS is a mode of use that takes place via a remote application hosted by the publisher.

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Discover SaaS

Up-selling

Up-selling is a marketing technique that aims to offer a slightly better and more expensive product than the one presented.

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What is up-selling?

Variants

Product that differs from other products of the same typology by minor characteristics.

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Quable is the PIM product information management solution for brands and manufacturers seeking growth. Groupe Rocher, Mitsubishi Electric, Escada, Berluti, Delsey, North Sails, Liberated Brands, MCO Regent and over 300 major brands across 85 countries have chosen Quable PIM to get their omnichannel business off the ground. Founded in 2013, Quable has 40 expert employees and over 40 million products managed in the fashion, luxury, food and industrial sectors.