What is nurturing and how can you build loyalty among your prospects?
Nurturing is a marketing approach that involves supporting prospects with content tailored to each stage of their journey, guiding them toward a purchase without overwhelming them.
What is nurturing in marketing?
Lead nurturing is a marketing strategy aimed at maintaining and developing relationships with prospects or potential customers throughout their purchasing journey. The goal is to support them with relevant, personalized content until they are ready to convert.
In e-commerce and digital marketing, nurturing often relies on automated campaigns (emails, targeted advertising, educational content) tailored to the behavior and needs of prospects. For example, a prospect who has viewed a product page may receive additional information or promotional offers to encourage them to complete their purchase.
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