Business Analyst: definition, job description and missions
A role that involves using analytical skills to achieve client objectives. A business analyst must be able to understand the issues faced.
What is a Business Analyst?
A Business Analyst is a professional responsible for analyzing a company's business needs in order to propose optimized solutions, often related to data, process, or system management. Their role consists of identifying problems, collecting and interpreting data, and then translating these insights into concrete recommendations to improve operational or strategic efficiency.
In the field of e-commerce and product data management, business analysts frequently work with tools such as PIM Product Information Management) systems. For example, they assess how to structure and enrich product information to meet the expectations of marketing, sales, and logistics teams. Their expertise enables them to align technological solutions (ERP, CRM, marketplaces) with business objectives, while ensuring a smooth and consistent customer experience.
Highly Rated and recommended
_Leader_Mid-Market_Leader.svg)
_MomentumLeader_Leader.svg)
_BestResults_Enterprise_Total.svg)
_EasiestToUse_Enterprise_EaseOfUse.svg)
_UsersMostLikelyToRecommend_Enterprise_Nps.svg)
%201.svg){kind=icon}
%201.svg){kind=icon}
