What is headless architecture and what are its advantages?
Headless architecture separates the backend (data management) from the frontend (user interface), enabling flexible and consistent delivery of information across all digital channels.
What is headless architecture?
Headless architecture refers to a system where the backend (data and functionality management) is separated from the frontend (user interface).
In practical terms, this means that data and business rules are centralized in a single platform, while their display can be adapted to different channels (website, mobile app, marketplace, etc.) without relying on a fixed interface.
In the field of e-commerce and product data management, a headless approach allows, for example, the distribution of information from a PIM to multiple touchpoints (web, mobile, IoT) without having to duplicate or reformat the data. This offers maximum flexibility to personalize the customer experience, while ensuring consistency of information.
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