What is B2C and how does it work?
B2C (Business to Consumer) refers to commercial transactions between a company and end consumers, based on seamless purchasing journeys and targeted marketing strategies to maximize the customer experience.
What is B2C (Business to Consumer)?
B2C refers to commercial exchanges between a company and end consumers.
This model, which is central to e-commerce and digital marketing, covers all interactions aimed at selling products or services directly to individuals. B2C strategies are based on a simplified customer experience, optimized purchasing processes, and targeted marketing campaigns (social media, email marketing, online advertising).
In an omnichannel context, B2C relies on tools such as PIM to distribute consistent and attractive product information across all touchpoints (website, marketplaces, mobile applications). The quality of product data then becomes a key lever for converting and retaining customers.
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