What is data mapping and why is it essential?
Data mapping involves linking fields between different systems to ensure smooth and consistent synchronization of information, particularly in e-commerce and PIM ecosystems.
What is data mapping?
Data mapping is the process of matching fields or attributes between two different systems or formats. For example, it can be used to link the "product reference" field in an ERP system to the "SKU" field in a PIM, or to adapt catalog data for export to a marketplace.
In e-commerce, mapping is essential for synchronizing product information between multiple tools (ERP, PIM, CRM, marketplaces). It ensures that data is correctly interpreted and used, regardless of the distribution channel. In a PIM, mapping allows product data to be imported, transformed, and exported seamlessly, avoiding format or structure errors.
Effective data mapping reduces the risk of errors, speeds up catalog updates, and improves the consistency of information across all channels. It is a key lever for a successful omnichannel strategy, ensuring optimal distribution of product data.
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