What is a product repository and what is it used for?

A product repository is a centralized database that stores and structures all of a company's product information, ensuring consistency and distribution across all channels.

What is a product repository?

The product repository is a centralized database that stores, organizes, and manages all information related to a company's products.

This repository allows product data (references, descriptions, technical attributes, media, etc.) to be structured to ensure consistency, accuracy, and accessibility. It serves as a single source of truth for all sales channels (e-commerce site, marketplaces, printed catalogs, etc.) and internal teams (marketing, logistics, customer service).