What is Single Source of Truth (SSOT) and why is it crucial?
The Single Source of Truth (SSOT) is a single, centralized source of reliable data that eliminates inconsistencies by consolidating all critical information for consistent use.
What is Single Source of Truth (SSOT)?
Single Source of Truth (SSOT) refers to a single, centralized, and reliable reference for all critical business data, ensuring consistency and accuracy.
In an environment where data is often scattered across multiple systems (ERP, CRM, PIM, etc.), SSOT eliminates silos by consolidating information in a single trusted space. For example, for product data, PIM often PIM this role by centralizing descriptions, images, prices, or technical attributes, thus avoiding errors or inconsistencies between sales channels (e-commerce site, marketplaces, printed catalogs).
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