What is a persona in marketing and what is it used for?
A persona is a typical profile of an ideal customer, built from real data to guide marketing strategies and personalize sales activities.
What is a persona in marketing?
A persona is a semi-fictional representation of an ideal customer, based on real data and in-depth research. It enables marketing and sales teams to better understand the needs, behaviors, and motivations of their target audiences.
In marketing, personas are used to refine communication strategies, personalize messages, and optimize the customer experience. They help segment audiences and tailor content to the specific expectations of each profile. For example, a persona may include demographic information (age, occupation), goals, challenges, or purchasing habits.
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