What is time-to-market and why is it a strategic issue?
Time-to-market measures the time between the design of a product and its launch on the market.
What is Time-to-Market?
Time-to-market refers to the time it takes for a product or service to go from concept to market availability. This indicator is crucial in a competitive environment, where speed to market can make the difference in terms of market share and revenue.
Optimized time-to-market enables companies to respond more quickly to trends, become pioneers in a segment, or reduce the risks associated with delays (obsolescence, loss of competitiveness). It requires effective coordination between R&D, marketing, production, and logistics teams, as well as agile product data management.
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