Product catalog: definition, importance and examples

What is a product catalog?

A product catalog is a physical or digital medium that brings together and presents all the items offered by a company. It serves as a reference for customers, sales teams, and partners, providing detailed information such as descriptions, prices, visuals, technical specifications, and availability.

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In an e-commerce or omnichannel context, the product catalog becomes a strategic tool. It is often populated and updated via a PIM Product Information Management), which centralizes and harmonizes product data to ensure consistency across all sales channels: websites, marketplaces, mobile applications, and print media. A well-structured catalog improves the customer experience, facilitates product searches, and optimizes sales processes.

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By automating catalog management, companies become more responsive, reduce errors, and strengthen their competitiveness in the market.