B2B: definition, differences with B2C and examples
For "business to business". It refers to commercial and marketing activities carried out between companies.
What is B2B?
B2B (Business to Business) refers to commercial exchanges between companies, as opposed to B2C (Business to Consumer), which targets individuals. This model is based on professional relationships, often based on contracts, large volumes, and longer sales cycles.
In the context of product data management, B2B requires accurate, technical, and structured information. Catalogs must be enriched with detailed attributes (references, specifications, volume discounts, etc.) to meet the needs of professional buyers. A PIM Product Information Management) system is therefore an essential tool: it centralizes, standardizes, and distributes this data to dedicated platforms (B2B marketplaces, e-commerce sites, ERP, etc.), while ensuring its consistency and updating.
By optimizing the quality and accessibility of information, B2B companies improve their commercial efficiency, reduce errors, and strengthen the trust of their partners.
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