Digital Product Passport (DPP)

What is the Digital Product Passport (DPP)?

The Digital Product Passport (DPP) is a traceable digital identity that accompanies a product throughout its life cycle, from design to end of life.

‍

This digital passport centralizes essential information about the product: its components, environmental performance, conditions of use, and recycling or reuse options. Integrated into the European Ecodesign for Sustainable Product Regulation (ESPR), the DPP aims to enhance the transparency, circularity, and sustainability of products placed on the market.

‍

By leveraging secure technologies such as blockchain, the DPP ensures data integrity and accessibility. It enables consumers to make informed choices, businesses to optimize resource management, and regulators to monitor industry practices.

‍

In an ecosystem where product data management is crucial, DPP integrates naturally with solutions such as PIM structure and disseminate this information effectively. It thus becomes a key tool for brands committed to a responsible and transparent approach, while meeting regulatory requirements and consumer expectations.