What is data standardization and why is it essential?
Data standardization involves standardizing data formats and structures to ensure consistency, exchangeability, and optimal use across systems and channels.
What is data normalization?
Data standardization involves structuring and standardizing information according to common rules and formats in order to ensure consistency and interoperability.
In an e-commerce or marketing context, this practice is essential for harmonizing product data (attributes, descriptions, images) across different channels (website, marketplaces, ERP). It facilitates the integration of data into tools such as PIM, reduces errors, and improves the customer experience by ensuring clear and standardized information.
Standardization is also a lever for optimizing business processes, such as catalog management or sales performance analysis.
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