What is a segment in marketing and how can it be utilized?
A marketing segment groups together customers or prospects who share common criteria, allowing sales activities to be targeted and personalized to maximize their effectiveness.
What is a segment in marketing?
A segment is a homogeneous group of customers or prospects, identified according to common criteria such as demographic characteristics, purchasing behaviors, or specific needs. This segmentation allows companies to target their marketing efforts with precision and tailor their messages to maximize their impact.
In marketing and e-commerce, segments are used to personalize campaigns, optimize product offerings, and improve the customer experience. For example, a brand can segment its customers based on their purchase frequency, average basket size, or preferred shopping channels (online, in-store, etc.).
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