What is product enrichment and what is its impact?
Product enrichment consists of supplementing and enhancing product data with technical, marketing, and media information to optimize its visibility and commercial appeal.
What is product enrichment?
Product enrichment refers to the process of improving and completing data associated with a product to make it more accurate, attractive, and usable.
This process includes adding technical information (dimensions, materials, specifications), marketing content (detailed descriptions, SEO keywords, selling points), and media (images, videos, technical data sheets) to the PIM. Enrichment helps meet consumer expectations, improve the shopping experience, and optimize product visibility across sales channels, including marketplaces and e-commerce sites.
Highly Rated and recommended
_Leader_Mid-Market_Leader.svg)
_MomentumLeader_Leader.svg)
_BestResults_Enterprise_Total.svg)
_EasiestToUse_Enterprise_EaseOfUse.svg)
_UsersMostLikelyToRecommend_Enterprise_Nps.svg)
%201.svg){kind=icon}
%201.svg){kind=icon}
