What is a product hierarchy and why is it useful?
A product hierarchy organizes items in a catalog into logical levels to optimize their management, navigation, and commercial exploitation.
What does a hierarchy produce?
The product hierarchy is an organized structure that classifies items in a catalog into logical levels (family, category, subcategory, etc.). It streamlines product data management and optimizes their commercial and marketing use.
In e-commerce, a well-designed product hierarchy improves the customer experience by simplifying navigation and making searches more relevant. It also facilitates product segmentation for targeted campaigns and allows data teams to structure information in a PIM (Product Information Management) system.
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