Cookie

What Are Internet Cookies?

Cookies are small text files stored in a user's browser when they visit a website. They make it possible to identify the user, remember their preferences, and optimize their browsing experience.

Cookies play a key role in the digital ecosystem:

• Personalization: they store language preferences, items in a cart, or login credentials.
• Performance: they streamline navigation and improve site responsiveness.
• Analytics: they help brands understand user behavior in order to refine their marketing strategies.

Their use is governed by regulations such as the GDPR and the ePrivacy Directive, which require clear and transparent consent.

There are 3 types of cookies:

• Session cookies: temporary, deleted when the browser is closed.
• Persistent cookies: stored for a set period, remembering preferences over the long term.
• Third-party cookies: placed by external domains, often for advertising tracking.

Cookies and PIM (Product Information Management) solutions like Quable complement each other. Cookies enrich the relevance of product data, while the PIM ensures its consistency and accuracy across all channels. Together, they optimize the user experience while respecting privacy standards.