Import: definition, importance and uses for PIM

What is an import in a PIM

Import is the process of integrating external data into a PIM Product Information Management) system, whether it be product references, media, models, or technical attributes. This mechanism is essential for centralizing and structuring product information from various sources (ERP, Excel files, databases, etc.).

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Importing can be done manually (for one-off updates) or automatically (via connectors or regular feeds), depending on the company's needs. For example, a manufacturer can automatically import its product references from its ERP system to the PIM, then enrich them with marketing descriptions, high-resolution images, or translations before distributing them to its sales channels.

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The importance of importing lies in its ability to save time, reduce data entry errors, and ensure data consistency. By automating this process, teams avoid repetitive tasks and focus on optimizing the quality of product information.