What is eco-design and why does it appeal to consumers?

What is eco-design?

Eco-design is an approach that aims to integrate environmental criteria into the design of a product or service. The goal is to reduce its environmental impact throughout its life cycle: from the extraction of raw materials to the end of its life (recycling, reuse, etc.). This involves choosing sustainable materials, optimizing manufacturing processes, and simplifying packaging.

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In marketing and e-commerce, eco-design is becoming a key argument in responding to consumers' growing expectations in terms of environmental responsibility. Brands are highlighting these efforts to differentiate themselves, strengthen their brand image, and build loyalty among customers who are sensitive to environmental issues.