What is a product's carbon footprint and why is it crucial today?
The carbon footprint of a product measures all CO2 emissions generated during its life cycle, from manufacturing to recycling.
What is a product's carbon footprint?
The carbon footprint of a product measures the total amount of greenhouse gases (GHGs) emitted throughout its life cycle, from the extraction of raw materials to the end of its life (recycling, destruction, etc.). Expressed in CO2 equivalents, it includes emissions related to the production, transportation, use, and disposal of the product.
In marketing and e-commerce, carbon footprint has become a key criterion for consumers concerned about their environmental impact. Brands use it to communicate transparently (particularly through the DPP) about their environmental efforts, via carbon labels or enhanced product sheets. For example, a product displays its carbon footprint on its packaging or e-commerce page, allowing customers to compare and choose more sustainable options.
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