DXP (Digital eXperience Platform)

A DXP (Digital eXperience Platform) is a software solution designed to create, manage and optimize digital user experiences across different channels (websites, mobile applications, social networks, etc.). Unlike a simple CMS (Content Management System), a DXP integrates advanced functionalities such as real-time personalization, user behavior analysis, and integration with other tools (CRM, ERP, PIM marketing automation).

‍

DXPs enable companies to offer consistent, tailored customer journeys, by centralizing the management of content, customer data and interactions. They are particularly useful for large organizations seeking to unify their digital strategies and improve user engagement.