Fields (or attributes): definition and importance for PIM

What is a field?

A field is a basic element that allows specific information to be structured and organized within a database or management system. In the context of product data, a field corresponds to a specific characteristic of an item: its name, reference number, price, description, color, weight, etc.

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Fields are essential for ensuring the quality and consistency of information, especially when managed via a PIM Product Information Management). They enable data to be standardized, make it easier to search for and update, and ensure consistent distribution across all sales channels (e-commerce sites, marketplaces, printed catalogs, etc.).

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Rigorous field management optimizes team efficiency, improves customer experience, and boosts business performance.