What is a GTIN code and why is it essential in commerce?

The GTIN code is a unique, universal identifier assigned to a product, enabling it to be recognized and tracked anywhere in the world.

What is a GTIN code?

The GTIN (Global Trade Item Number) code is a standardized identifier used to uniquely recognize a product worldwide. It enables companies, distributors, and marketplaces to manage the exchange of goods accurately and automatically.

Assigned by the GS1 organization, the GTIN comes in several formats (GTIN-8, GTIN-12, GTIN-13, or GTIN-14) depending on the type of product. It often takes the form of a barcode or QR code, facilitating traceability, inventory management, and commercial transactions. For example, the most common GTIN-13 corresponds to the 13 digits found under the barcodes of consumer products.