What is data quality and why is it crucial in business?

What is data quality?

Data quality measures the accuracy, consistency, and reliability of the information used by a company.

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In a digital environment, high-quality data is complete, up to date, free of duplicates, and compliant with standards (industry standards, internal benchmarks). Poor data quality leads to operational errors, decreased customer satisfaction, and financial losses.

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For e-commerce and marketing professionals, it is essential for feeding tools such as PIM (Product Information Management) or sales platforms (marketplaces, websites). Rigorous data quality management optimizes business processes, improves decision-making, and strengthens customer confidence.