What is Composable Commerce and how is it innovative?

Composable Commerce is a modular approach that assembles specialized solutions via APIs to create a flexible, scalable e-commerce platform tailored to the specific needs of each business.

What is Composable Commerce?

Composable Commerce is a modular approach to e-commerce that allows companies to build their platform by assembling specialized, independent solutions, rather than using a monolithic software suite. Each component (PIM, CMS, OMS, search engine, etc.) is selected to meet a specific need, then integrated via APIs to form a coherent and scalable ecosystem.

This architecture offers unparalleled flexibility: brands can choose the best tools for each function (product data management, payment, logistics, etc.) and replace or update them without having to completely overhaul everything. For example, a PIM be coupled with an AI recommendation engine and a headless CMS to create a tailored customer experience, while maintaining centralized management of product information.