What is Unified Commerce and how is it revolutionizing the customer experience?

What is Unified Commerce?

Unified Commerce is an integrated approach that unifies all of a company's sales channels, data, and processes to deliver a seamless and consistent customer experience, regardless of the point of contact.

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This strategy goes beyond omnichannel by removing silos between systems (e-commerce, physical stores, mobile, marketplaces, etc.). It allows brands to centralize the management of inventory, orders, payments, and customer data in real time. For example, a customer can start their journey on mobile, continue in-store, and complete their purchase online, without interruption.