What is branding: definition, benefits and examples

What is branding?

Branding refers to all the actions and strategies implemented to build, strengthen, and differentiate a brand's identity in the minds of consumers. It is not limited to the logo or name, but also encompasses the values, tone, visuals, and overall experience associated with the brand.

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In an e-commerce and omnichannel world, branding relies on consistent product data management. A PIM Product Information Management) plays a key role in centralizing and harmonizing information (descriptions, images, videos, etc.) to ensure a unified brand image, regardless of the distribution channel: website, marketplaces, social networks, or physical points of sale.

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Strong branding allows companies to stand out, build customer loyalty, and justify premium prices. It creates an emotional connection with consumers, while strengthening the brand's credibility and recognition in the long term.