Local: definition, examples and importance in PIM

What is a locale in a PIM

A locale in a PIM Product Information Management) system refers to a linguistic and geographical version of a language, adapted to a specific country or region. It allows you to manage multilingual content while taking into account local particularities, such as variations in vocabulary, units of measurement, or regulations specific to each market.

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For example, French can be broken down into several local varieties:

• en_US for the United States, 
• fr_BE for Belgium, 
• ca_en for Canada. 

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Each locale allows product descriptions, legal notices, or units (such as clothing sizes) to be adapted to the expectations and standards of the target country. For example, a product sold in Belgium can display information in Dutch or French, with prices in euros and notices that comply with local legislation.

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The use of localizations in a PIM essential for companies pursuing an international strategy. It ensures that product information is accurate, relevant, and compliant for each market, improving the customer experience and strengthening brand credibility. By centralizing the management of these localizations, PIM content updates and accelerates global product deployment.