What is an EAN/UPC code and what is its purpose in e-commerce?
An EAN/UPC code is a unique identifier for a product, in the form of a barcode or numbers, which allows it to be tracked and recognized at every stage, from stock to sale.
What is an EAN/UPC code?
An EAN (European Article Number) or UPC (Universal Product Code) is a unique identifier assigned to a product, allowing it to be recognized and tracked throughout the supply chain and commercial chain. These codes, represented in the form of bars or numbers, are used worldwide to facilitate inventory management, in-store or online sales, and data exchange between partners.
In e-commerce and marketing, EAN/UPC codes are essential for listing products on marketplaces (such as Amazon or Cdiscount), synchronizing product information between systems (ERP, PIM, websites), and ensuring accurate item identification. For example, an EAN code helps prevent reference errors and speeds up ordering and delivery processes.
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