Product variants: specifics, importance and examples

What is a product variant?

A product variant refers to a version of an item that differs from other products in the same family in minor ways, such as color, size, material, or finish. These variants share a common base (reference, description, features) but offer specific options to meet specific preferences or needs.

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In the context of PIM (Product Information Management), variants are essential for structuring and enriching the product offering. They enable brands to efficiently manage complex catalogs by centralizing common information while customizing the distinctive attributes of each variation.