Glossary & definitions PIM

Brush up on your knowledge! Discover all the words of PIM, DAM and PXM as well as definitions of terms from the omnichannel and e-commerce world.

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A/B Testing

An optimization technique that allows for the design and testing of two variants of a digital content or medium

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Ad tech

Refers to advertising technologies used in the field of digital advertising or to specialised players offering such technologies.

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Tree structure

Hierarchical organization of information or content in a logical and intuitive manner

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Calculated attribute

A calculated attribute is product data obtained automatically through rules or formulas, optimizing catalog management by ensuring accurate and up-to-date information.

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Everything you need to know about calculated attributes

Derived attribute

A derived attribute is product data that is automatically generated from other information, allowing product records to be enriched and kept up to date without manual entry.

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Everything you need to know about derived attributes

Attributes

Technical characteristics of a product.

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Audience

All the people reached by a medium or communication support.

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What is a hearing?

B2B

For "business to business". It refers to commercial and marketing activities carried out between companies.

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More about B2B

B2C

B2C (Business to Consumer) refers to commercial transactions between a company and end consumers, based on seamless purchasing journeys and targeted marketing strategies to maximize the customer experience.

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Everything you need to know about B2C

Branding

The act of marketing or advertising to position a brand favourably in the mind of the consumer.

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Discover branding

Brand Safety

Allows advertisers to preserve their image by avoiding the dissemination of their message in uncontrolled and harmful contexts.

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Business Analyst

A role that involves using analytical skills to achieve client objectives. A business analyst must be able to understand the issues faced.

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Channel

A channel is a means of dissemination.

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Product catalogue

(or Product Repository) Refers to the product catalogues distributed by brands or e-merchants selling online or at a distance in the B2C or B2B world

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CDP

Technological solution that collects, unifies and activates customer data from multiple sources.

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CEP

A CEP (Customer Engagement Portal) is a platform dedicated to interaction between a company and its customers.

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Fields (or attributes)

Fields are the building blocks of a product sheet.

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Class

Group of attributes.

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Click & Collect

Click & Collect allows you to buy online and pick up in store, combining the simplicity of digital with the speed of physical retail.

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Everything you need to know about Click & Collect

GTIN code

The GTIN code is a unique, universal identifier assigned to a product, enabling it to be recognized and tracked anywhere in the world.

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What is a GTIN code?

Completeness

The level of completeness of the product sheets allows, on the basis of rules defined on the fields, to know the state of progress of each product sheet and to easily visualize the missing contents. When this level reaches 100%, the product sheet is fully completed and can be published.

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Composable commerce

Composable Commerce is a modular approach that assembles specialized solutions via APIs to create a flexible, scalable e-commerce platform tailored to the specific needs of each business.

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Connector (or Flow)

A connector or flow is a PIM input or output automatism conveying data at a set frequency and according to set rules.

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Consideration

Refers to the fact that when a consumer needs to purchase something, they will consider a brand as a possible choice to meet their need.

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Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) involves analyzing and optimizing user journeys to increase conversion rates, based on targeted testing and data.

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Everything you need to know about CRO

A text file often stored in the user's browser, used to identify the user on a site and a cornerstone of advertising measurement systems.

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Why cookies?

Cross-selling

Cross-selling involves offering complementary products with a purchase to enhance the customer experience while increasing the average basket size.

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Everything you need to know about cross-selling

Product life cycle

The life cycle of a product traces its evolution, from launch to withdrawal, through growth, maturity, and decline.

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DAM

The DAM, Digital Asset Manager is the media library included (or not) in the PIM

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What is the DAM?

Dashboard

The dashboard is the dashboard that facilitates the management and completeness of the product repository. It is composed of widgets.

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What is a dashboard?

DCP

A DCP centralizes and automates data collection to transform it into a unified, usable format.

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Digital Product Passport

The Digital Product Passport is a concept that aims to provide a complete, traceable digital identity for every product.

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Document (or Product Sheet)

A document is the product sheet containing fields to describe your product, your service, your look, etc. Depending on the Data Model you have defined. The most common example is the product sheet.

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Drive-to-store

Drive-to-store aims to put the physical point of sale back at the centre of the customer experience and communication services.

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Discover the drive-to-store

DXP

A DXP (Digital eXperience Platform) is a software solution designed to create, manage and optimize digital user experiences across different channels.

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EAN/UPC

An EAN/UPC code is a unique identifier for a product, in the form of a barcode or numbers, which allows it to be tracked and recognized at every stage, from stock to sale.

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What is an EAN/UPC code?

Eco-design

Eco-design involves rethinking a product or service from the outset in order to limit its environmental impact, from the choice of materials to its end of life.

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Product carbon footprint

The carbon footprint of a product measures all CO2 emissions generated during its life cycle, from manufacturing to recycling.

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Product enrichment

Product enrichment consists of supplementing and enhancing product data with technical, marketing, and media information to optimize its visibility and commercial appeal.

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ERP

ERP, Enterprise Resource Planning, is the master tool in a company that allows for the management of all operational processes by integrating several management functions: order management, stock management, price management and product creation. Generally, products are not created in the PIM but are imported from the ERP into the PIM for enrichment and distribution.

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Discover ERP

ETIM

International Classification for Technical Products. A PIM allows for the management of ETIM standard products.

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What is ETIM?

Customer experience

Refers to all the emotions and feelings experienced by a person before, during and after the purchase of a product or service. It can also qualify the interactions a customer may have with a brand. The PIM makes it possible to optimise the customer experience.

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Product experience

These are the feelings and emotions experienced by someone when confronted with a product.

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Export

Export is the process of extracting data from the PIM in the form of a file. An export may concern all or part of the PIM data, such as products, media, templates, etc.

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ETIM

Data exchange format used in industry. ETIM defines a unified and stabilised structure to simplify the creation and integration of files. A PIM is used to manage ETIM files.

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Faceted filters

Attribute-value pair for front-end filter on items.

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First-party data

First-party data includes information collected directly by a company from its customers through its own channels (website, CRM, stores).

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Discover first-party data

Golden Record

The Golden Record is consolidated, unique, and validated data, derived from the merging of multiple sources, which serves as a reliable reference to avoid inconsistencies and optimize the quality of information disseminated across all channels.

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Everything you need to know about the Golden Record

Data Governance

Data governance defines the rules, responsibilities, and processes for securing, standardizing, and leveraging an organization's data, ensuring its compliance and strategic alignment.

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Green claims

A green claim is an environmental claim that a brand uses to highlight the ecological benefits of a product or service.

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What is a green claim?

GS1

Standard used by companies in the food industry to better sell and digitalize their products.

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Headless

Headless architecture separates the backend (data management) from the frontend (user interface), enabling flexible and consistent delivery of information across all digital channels.

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Legacy

Retrieval of data or attributes from higher levels of the classification tree.

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Product hierarchy

A product hierarchy organizes items in a catalog into logical levels to optimize their management, navigation, and commercial exploitation.

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Import

Import is the process of integrating data into the PIM.

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Inbound marketing

Incoming flow.

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Indexing

Indexing is the process of making a web page visible on search engines. When a product is added to the PIM published on a suitable channel, it can then be found by Internet users when they perform a search online.

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Attribute sets

Field sets and attribute sets enable a single document type to be used for several product types, and to be customized.

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Link

A link is a connection between 2 or more product sheets, for example in the context of upsell/cross-sell management.

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Locale

A locale in a PIM corresponds to a language localized to a country.

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Lookbook

A lookbook is a collection of photographs compiled to showcase a model, photographer, style, designer or clothing line.

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What is a lookbook

Data mapping

Data mapping involves linking fields between different systems to ensure smooth and consistent synchronization of information, particularly in e-commerce and PIM ecosystems.

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Everything you need to know about data mapping

Marketplace

A marketplace is a platform that brings together the offerings of several e-commerce sellers.

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MDM

A Master Data Management tool allows the collection, sorting and normalisation of raw data from different sources.

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What is MDM?

Media

The media stored in a DAM can be images, videos or documents.

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Data model

The data model describes in abstract terms how your data is represented in terms of: document type, attribute sets, SKUs, media, links between documents, etc.

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Nomenclature

Classification of products within a catalogue.

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Standardization

Data standardization involves standardizing data formats and structures to ensure consistency, exchangeability, and optimal use across systems and channels.

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Nurturing

Nurturing is a marketing approach that involves supporting prospects with content tailored to each stage of their journey, guiding them toward a purchase without overwhelming them.

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Everything you need to know about nurturing

Omnichannel

The practice for a retailer or brand that consists of marketing its offer on all available sales channels (physical distribution and web). The PIM enables omnichannel sales to be optimised.

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Discovering omnichannel

On-premise

The term "on-premise" refers to the use of the company's own servers and IT environment on site.

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Discover on-premise

Open Source

Open source software is distinguished by its source code, which is accessible, modifiable, and redistributable by anyone.

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Discovering open source

Outbound marketing

Outgoing flow.

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Persona

A persona is a typical profile of an ideal customer, built from real data to guide marketing strategies and personalize sales activities.

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What is a persona?

Phygital

Phygital combines the physical and digital worlds to create innovative customer journeys, where in-store immersion meets the fluidity of digital technology.

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Learn more about phygital

PIM

PIM (Product Information Management) software is used to centralize, manage, enrich and distribute product information (product sheets) across a company's various sales channels.

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What is PIM?

PLM

PLM (Product Lifecycle Manager) is the tool that allows the centralisation of all information related to the definition of products and the monitoring of their manufacturing process.

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Learn more about PLM

PXM

This term describes the product experience that an individual has when making a purchase on an e-commerce site.

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Data Quality

Data quality refers to the accuracy, consistency, and reliability of data, ensuring that information is complete and up-to-date to support strategic and operational decisions.

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Everything you need to know about Data Quality

Product catalog

A product repository is a centralized database that stores and structures all of a company's product information, ensuring consistency and distribution across all channels.

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Discover the product catalog

ROI (Return on investment)

ROI (Return on Investment) measures the profitability of a project by comparing the gains generated to its initial cost.

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Learn more about ROI

SaaS

For a PIM, SaaS is a mode of use that takes place via a remote application hosted by the publisher.

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Discover SaaS

Segment

A marketing segment groups together customers or prospects who share common criteria, allowing sales activities to be targeted and personalized to maximize their effectiveness.

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What is a segment in marketing?

Single Source of Truth (SSOT)

The Single Source of Truth (SSOT) is a single, centralized source of reliable data that eliminates inconsistencies by consolidating all critical information for consistent use.

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Everything you need to know about SSOT

SKU - Stock Keeping Unit

A SKU (Stock Keeping Unit) is a unique identifier assigned to each product or variant in an inventory.

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Syndication

Product data syndication automates the distribution and updating of product information across multiple channels, ensuring consistency and optimizing commercial visibility.

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Everything you need to know about syndication

Taxonomy

A taxonomy is a hierarchical classification system that organizes data according to logical criteria, facilitating its management, retrieval, and consistent use.

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Everything you need to know about taxonomy

Time-to-market

Time-to-market measures the time between the design of a product and its launch on the market.

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Discover time-to-market

Traceability

Product traceability makes it possible to track every stage of an item's journey, from its manufacture to its delivery, including the origin of its materials.

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Discover product traceability

Unified commerce

Unified Commerce breaks down the barriers between all sales channels to deliver a seamless, real-time customer experience.

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Everything you need to know about unified commerce

Up-selling

Up-selling is a sales technique that involves offering a slightly higher-end and more expensive product than the customer's initial choice.

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What is up-selling?

Variants

Product that differs from other products of the same typology by minor characteristics.

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Zero-party data

Zero-party data is information that customers deliberately share with a brand in exchange for a clear benefit.

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Discover zero-party data

Quable

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Quable is the PIM product information management solution for brands and manufacturers seeking growth. Groupe Rocher, Mitsubishi Electric, Escada, Berluti, Delsey, North Sails, Liberated Brands, MCO Regent and over 300 major brands across 85 countries have chosen Quable PIM to get their omnichannel business off the ground. Founded in 2013, Quable has 40 expert employees and over 40 million products managed in the fashion, luxury, food and industrial sectors.