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Glossary & definitions PIM

Brush up on your knowledge! Discover all the words of PIM, DAM and PXM as well as definitions of terms from the omnichannel and e-commerce world.

Discover the PIM

A/B Testing

An optimization technique that allows for the design and testing of two variants of a digital content or medium

Ad tech

Refers to advertising technologies used in the field of digital advertising or to specialised players offering such technologies.

Tree structure

Hierarchical organisation of product information or attributes.

Attributes

Technical characteristics of a product.

Audience

All the people reached by a medium or communication support.

What is a hearing?

B2B

For "business to business". It refers to commercial and marketing activities carried out between companies.

More about B2B

Brand Safety

Allows advertisers to preserve their image by avoiding the dissemination of their message in uncontrolled and harmful contexts.

Branding

The act of marketing or advertising to position a brand favourably in the mind of the consumer.

Discover branding

Business Analyst

A role that involves using analytical skills to achieve client objectives. A business analyst must be able to understand the issues faced.

Channel

A channel is a means of dissemination.

Product catalogue

(or Product Repository) Refers to the product catalogues distributed by brands or e-merchants selling online or at a distance in the B2C or B2B world

Fields (or attributes)

Fields are the elements of a product sheet. There are several types of fields (text, date, choice from a predefined list, etc.) which allow the user to consult and/or enrich information.

Class

Group of attributes.

Completeness

The level of completeness of the product sheets allows, on the basis of rules defined on the fields, to know the state of progress of each product sheet and to easily visualize the missing contents. When this level reaches 100%, the product sheet is fully completed and can be published.

Connector (or Flow)

A connector is an input/output automatism of the PIM conveying data at a frequency and according to established rules. It allows data to be transferred to feed a target from a data source. Example: a PIM output flow can be used to feed an e-commerce site.

Consideration

Refers to the fact that when a consumer needs to purchase something, they will consider a brand as a possible choice to meet their need.

A text file often stored in the user's browser, used to identify the user on a site and a cornerstone of advertising measurement systems.

Why cookies?

DAM

The DAM, Digital Asset Manager is the media library included (or not) in the PIM

What is the DAM?

Dashboard

The dashboard is the dashboard that facilitates the management and completeness of the product repository. It is composed of widgets.

What is a dashboard?

Document (or Product Sheet)

A document is the product sheet containing fields to describe your product, your service, your look, etc. Depending on the Data Model you have defined. The most common example is the product sheet.

ERP

ERP, Enterprise Resource Planning, is the master tool in a company that allows for the management of all operational processes by integrating several management functions: order management, stock management, price management and product creation. Generally, products are not created in the PIM but are imported from the ERP into the PIM for enrichment and distribution.

Discover ERP

ETIM

International Classification for Technical Products. A PIM allows for the management of ETIM standard products.

What is ETIM?

Export

Exporting is the process of extracting data from the PIM in the form of a file. An export can concern all or part of the PIM data such as products, media, templates, etc. There are several standard or specific export formats. The objective is to feed an output flow to a target such as an e-commerce site or marketplace.

Customer experience

Refers to all the emotions and feelings experienced by a person before, during and after the purchase of a product or service. It can also qualify the interactions a customer may have with a brand. The PIM makes it possible to optimise the customer experience.

Product experience

It is about the feelings and emotions experienced by someone in relation to a product. It concerns the discovery of the prodct, its purchase and its use. A PIM enables this product experience to be optimised.

FAB-DIS

Data exchange format used in industry. FAB-DIS defines a unified and stabilised structure to simplify the creation and integration of files. A PIM is used to manage FAB-DIS files.

Veneer

Attribute-value pair for front-end filter on items.

GS1

Standard used by companies in the food industry to better sell and digitalise their products. A PIM allows the management of products according to the GS1 standard.

Legacy

Retrieval of data or attributes from higher levels of the classification tree.

Import

Import is the process of integrating data into the PIM. An import can involve any type of data such as references, media, templates, etc. Imports can be manual or automated from a predefined source.

Inbound

Incoming flow.

Indexing

Indexing is the process of registering an item in the PIM database so that it can be referenced and that the new item can be found in a search.

Attribute sets

Field sets and attribute sets allow one type of document to be used for multiple product types and to be customised. Field sets allow you to customise the fields of the document type. Attribute sets allow you to customise the fields of SKUs. Example: you have a document type "Colour reference" but the fields for a red jumper and a black shoe are not the same. That's what the sets are for.

Link

A link connects 2 or more product files, for example in the context of managing additional and cross-selling (upsell/cross-sell). Let's take an example: you sell a jumper and you would like to offer the matching trousers and shoes. You therefore link the "jumper" product sheet with the product sheets of the other two items. The link can also be used to link 2 or more types of documents or media. Another example: an article with a supplier record, or a holiday in a village or several activities in the context of selling services.

Locale

A locale in a PIM corresponds to a language localised to a country. It allows the enrichment of multilingual data, which may be specific to a country. Example: For French we can have a single language covering 3 different countries. We will therefore have 3 locales: fr_FR, fr_BE, fr_CA.

MDM

A Master Data Management tool allows the collection, sorting and normalisation of raw data from different sources.

What is MDM?

Data model

The data model describes in abstract terms how your data is represented in terms of: document type, attribute sets, SKUs, media, links between documents, etc.

Media

The media stored in a DAM can be images, videos, documents. Ideally, the DAM is natively integrated into the Product Information Management tool.

Nomenclature

Classification of products within a catalogue.

Omnichannel

The practice for a retailer or brand that consists of marketing its offer on all available sales channels (physical distribution and web). The PIM enables omnichannel sales to be optimised.

Discovering omnichannel

Open Source

(or On-premise)

Discovering open source

Outbound

Outgoing flow.

PIM

The PIM, Product Information Manager, is the tool that enables the collection, centralisation, prioritisation, enrichment, validation, and publication of product information (descriptions, characteristics, SEO, translations, etc.) on the various sales and marketing channels.

What is PIM?

PLM

PLM (Product Lifecycle Manager) is the tool that allows the centralisation of all information related to the definition of products and the monitoring of their manufacturing process.

Learn more about PLM

PXM

This term describes the product experience to which an individual is subjected in the context of a purchase on an e-commerce site. The PXM concept is related to PIM & DAM issues.

Product Information Management

(or PIM) The activity or tool that consists of collecting, enriching, and distributing product information across different sales channels.

SaaS

For a PIM, the SaaS mode is a mode of use which is done via a remote application which is hosted by the editor.

Discover SaaS

Up-selling

Up-selling is a marketing technique that aims to offer a slightly better and more expensive product than the one presented.

What is up-selling?

Variants

Product that differs from other products of the same typology by minor characteristics.

Variants (SKU - Stock Keeping Unit)

These are the variations of the same product reference. They can be, for example, sizes, colors, or materials.

drive-to-store

Drive-to-store aims to put the physical point of sale back at the centre of the customer experience and communication services.

Discover the drive-to-store

lookbook

A lookbook is a collection of photographs compiled to showcase a model, photographer, style, designer or clothing line.

What is a lookbook

on-premise

The term "on-premise" refers to the use of the company's own servers and IT environment on site.

Discover on-premise

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