The 10 most read articles of the Quable blog

The beginning of the school year is always the best time for everyone to take stock of the past year, to look back on it, in order to judiciously prepare the coming year. At Quable, we don't cut this exercise short and we're ready to give you the articles that have been consulted the most throughout the year that has just passed. A distillation of our content that will certainly give you some ideas.

1. What is a product content manager?

A key article explaining why Product Content Managers have a strategic role to play within companies in a wide range of fields: optimizing social networks, developing marketplaces, etc. Working closely with the Product Content Manager, this is a profile with which Quable collaborates closely, and whose work is greatly facilitated thanks to the PIM.

2. How to build the product repository that accelerates your sales?

As the foundation of your product information, the product repository is constantly evolving, due to the life cycle stages of your company's products. It must contain qualified, standardized and easy to distribute information. Through this article, we explain why product data management is essential to master this information and how the product repository becomes the reference base in this work.

3. How to create a flawless lookbook in a few clicks?

A must-have tool for the fashion, luxury and ready-to-wear industries, the lookbook is designed toembody your brand and bring your products to life. Rigorously crafted and unified across all sales channels, this tool homogenizes the entire customer experience. However, the lookbook faces a number of problems: deadlines, quality, flexibility, cost... Problems that are no longer problems when generated from the PIM, as described in the article in question.

4. 5 steps to successful internationalization with TextMaster

A key moment in your business, whether you are an SME or a large company. Exporting is a new door to new markets, new consumers and therefore new opportunities. However, several conditions must be respected in order to best prepare this international launch. Everything is explained in this article, but our best advice is the following: you must know how to surround yourself with the best, of which TextMaster is one.

5. Which software to use to create a catalog?

Whether you are in B2B or B2C, the product catalog is the essential for e-tailers. An important point of contact for your customers, it must give a positive impression of your brand and make the products attractive. Many tools exist to facilitate its creation, everything depends on your capacity and your needs, that's what we explain in detail in this article.

6. 7 Reassurance factors in e-commerce

This article is a must read if you are not Apple or LVMH, because your visitors, and future customers, do not know you as well as they do and need to be reassured to gain your trust. By putting in place the elements described in this article, their judgment and the image they will have of your brand, will no longer leave room for any doubt, which will boost the growth of your business.

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7. The challenges of implementing PIM at PCB Création

You're interested in our customers! This is an opportunity for us, and for them, to look back on their experience of using PIM. In this example, PCB Création chose the Quable PIM ; what were the problems the company encountered before implementing the platform, and what are the many benefits linked to this use. The replay of PCB Création's webinar is also available.

8. Keepeek & Quable: the power of your media

You're interested in our partners too, and indeed, Quable surrounds itself with a whole network of partners who are experts in their field, to bring you the very best of PIM and all its benefits. In this article, we take a look back at our collaboration with Keepeek, which, combined with Quable, makes it possible to increase the power and value of your media tenfold. Through one of our joint customers, NAOS, we were able to see how the Quable-Keepeek combination delivers a genuine 3-in-1 marketing platform that streamlines all enrichment processes for the group's 3 brands, boosting its international sales. A winning combo for your company, too.

9. How can PIM unify collaboration between production, marketing, sales and IT teams?

Our customer AdVini has reaped a major benefit from its use of PIM : harmonized collaboration between its different teams, departments and services. As explained here, thanks to PIM , the international wine group was able to address the many issues it faced (complexity of the data model, core businesses, involvement of many different teams, etc.) and strengthen the quality of relations between teams. Other benefits? Unified product experience, reduced workload, improved productivity, fewer errors... among others.

10. Digitizing your B2B catalog

Increasingly popular with e-tailers, even in B2B, digital and interactive catalogs are on the rise. To create it efficiently, it's essential to equip yourself with a suitable platform that automates the creation and easy management of data. Here we explain why it's important to digitize your product catalog, and how you can do it quickly and easily with PIM.