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How does PCB CREATION industrialize its catalogue management to propel its growth?

PCB CREATION specialises in the design and manufacture of high-end food decorations for use by professional pastry chefs and industrialists. The company has about 5000 customers such as Plaza Athénée, Ritz, Hôtel de Crillon, Le Meurice... but also Starbucks, Picard or Métro!

You will learn more about

  • The challenges of digitising a constantly evolving product catalogue (30 new products/day)

  • Automated management of translations for export and internationalisation needs (more than 50% of global turnover)

  • The rapid implementation and the advantages of PIM: collaboration, time-to-market and its very advanced data model.

  • The exclusive testimony of Julie Laval, Digital Manager at PCB CREATION