Being a multi-brand group requires a single platform to bring together information from each brand and create a single product data repository. This is what the NAOS group has done, with the choice of PIM, to manage and unify product data, and avoid their segmentation throughout the company.
Founded in France 40 years ago, NAOS is a major player in skin care through its three brands: Bioderma, Institut Esthederm and Etat Pur. Today Naos is present in over 130 countries worldwide, has a state-of-the-art research center in Aix-en-Provence and manufactures nearly 600,000 products a day.
The Group's 3,100 employees work every day for the 3 brands, and achieved sales of 537 million euros in 2020.
A proliferation of XLS files, versioning problems, no product sheet traceability .
An inefficient workflow, a lot of time wasted searching for and extracting the right information.
No centralized product repository, brand websites were not systematically updated.
PIM Quable has enabled NAOS teams to gather andunify product data from the group's 3 brands to consolidate its brand expression internationally.
By unifying and streamlining communication so that all stakeholders and contributors are on the same wavelength, thanks to a single PIM platform.
The Marketing, Scientific and Digital departments of the central teams work together on the same tool , and everyone has access to the same information at the same time.
By connecting to different channels via a completely standardized digital solution.
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PIM supports our international growth as a 3-in-1 marketing platform.
PIM to harmonize international product information