
Background
SRDi is a long-standing player in the collection of empty cartridges and the distribution of compatible cartridges and multimedia accessories. For over 20 years, the company has supported its GSA and GSS customers with a multi-brand catalog, including its own brands and exclusive partners.
Prior to adopting Quable PIM , product information management was scattered across different Excel files and internal systems. Updates were time-consuming, error-prone and highly dependent on certain key people, making distribution to external channels complex and unreliable.
With the support of Wemea, SRDi has chosen Quable to centralize, structure and ensure the reliability of its product data, while preparing its distribution to CRM, websites and marketing media.
The issues
Multiple data sources
Product information was scattered between ERP, supplier files and Excel, complicating the consistency and completeness of data sheets.
Time-consuming, error-prone manual processes
Teams spent a lot of time checking and cross-checking information, which slowed down the production of media and the updating of distribution channels.
Dependence on certain key people
Some essential data were known only to a few employees, exposing the company to risk in the event of absence or turnover.
Quable PIM solutions
The Quable PIM has enabled SRDi to centralize its product catalog and make it more reliable, by structuring information and facilitating collaboration between marketing, supply and quality teams.
A single, comprehensive database
Each user has an up-to-the-minute view of product information, reducing round-trips and errors.
Content enrichment and automation
Dashboards allow you to monitor the completeness of the files, AI generates long descriptions from technical attributes, and the DAM centralizes visuals and associated documents.
Preparing for multi-channel distribution
The PIM structures data to feed the B2B store, showcase sites and digital catalogs, with gradual integration into the CRM and other internal tools.

Productivity and autonomy: How Hydro-M2AC transformed its product management


