8
min
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Quable Life
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05
February
2026
LEITFADEN
44min
Europe’s Next Generation Orchestration Platform for Marketing
Contents
AI-powered orchestration that coordinates your entire marketing stack with the governance and transparency businesses demand.
Marketing technology promised simplicity. It delivered complexity.
Data in silos. Campaigns that take weeks. AI that acts without explanation or visibility.
Today, your CDP doesn’t talk to your PIM.
Your engagement platform can’t access real-time product availability.
Campaigns require manual coordination across five, ten, fifteen different systems.
And now AI is accelerating everything - making decisions faster than humans can review them, across systems that don’t share context.
The result?
Disconnected experiences. Wasted spend. Compliance risks.
Traditional platforms automate individual tasks.
They don’t orchestrate the whole system.
What’s needed is an intelligence layer. One that can reason across your entire stack, make coordinated decisions, and delegate actions to the right systems at the right time.
Today, Ibexa is building the orchestration layer marketers need. Intelligent AI agents that work together to coordinate data, content, products, and activation across your entire stack; with full transparency, human oversight, and European data sovereignty.
With controls you trust. Decisions you can explain. Data that stays in Europe.
Ibexa: One stack built for true marketing orchestration
Ibexa is a leading European Orchestration Platform made to help brands perform at scale by making every part of marketing play together in unison.
It brings together six specialized European marketing technologies, designed to work independently or together as one orchestrated system.
Each solves a critical part of modern marketing. Together, they form the coordination layer that aligns data, content, products, and activation across all channels and markets.
Ibexa DXP – Digital experiences at scale
Build and manage websites, portals, and commerce experiences across markets with
speed, consistency, and local relevance.
Raptor CDP – Customer data and real-time personalisation
Unify customer data and activate it across channels to power audience building,
predictions, and personalised experiences.
Actito CEP – Customer activation and journeys
Turn insights into action with automated, omnichannel customer journeys across email,
SMS, and more.
Quable PIM – Structured product information
Centralise and enrich product data to ensure accuracy and consistency across every
channel and market.
Qualifio – Zero- and first-party data collection
Engage audiences and collect consented customer data through interactive campaigns
and experiences.
Cohesivo CMS – Available summer 2026
Without orchestration, campaigns are built across disconnected tools: content in one place, data in another, products in a third. Teams spend more time syncing than executing.
With Ibexa, everything runs through one coordinated system. Product data, customer insights, content, and activation stay in sync from first idea to live campaign - across every channel and market.
That’s what turns a stack of tools into a marketing engine for the future.
Built on European values
AI innovation with human guardianship
AI is a core part of the Ibexa platform. It accelerates execution, supports smarter decisions, and enables marketing to enter new markets at scale – and always guided by human values and control. By combining AI-first technology with human oversight and European data values, brands can perform without losing control.
Trust by design
Trust and compliance have never been more important. That’s why Ibexa and all solutions within it are built with privacy, transparency, and responsibility embedded at every level. From GDPR-first architecture and European data values to future-proof, responsible AI.
Open by Default
Ibexa is a modular, composable platform where each product works great on its own and even better together. Choose what you need today and scale when you're ready. All Ibexa technologies play nicely with your existing stack, so you can build the exact stack that works for you.
Performance with Purpose
Ibexa is made for reliable, long-term performance. By connecting data, content, and activation, we help organisations create meaningful customer relationships, long-term loyalty, and measurable impact.
Choose what you need.
Combine when it makes sense.
Progress at your own pace.
Start the conversation
If you’re rethinking how marketing performance, AI, and trust should work together, let’s talk.
Or explore the technologies behind the platform:
- Learn more about Ibexa DXP
- Discover Raptor CDP
- See Actito CEP
- Discover Qualifio
To summarize the article:
Ibexa responds to a clear observation: marketing technology has fragmented stacks instead of simplifying them. Customer data, content, products, and activation evolve in disconnected systems, making campaigns slow, costly, and difficult to manage, especially in the age of AI.
Ibexa provides a structural solution with a European marketing orchestration platform that coordinates the entire stack via a common intelligence layer. By bringing together DXP, CDP, CEP, PIM, data collection, and CMS within a single orchestrated system, Ibexa synchronizes every component of marketing, from data to activation.
Designed according to European values, the platform combines supervised AI, transparency, GDPR-first compliance, and data sovereignty. Modular and open, it enables brands to perform at scale without losing control, transforming an accumulation of tools into a truly sustainable marketing engine.
Thibault Herpin
Content Manager
Highly Rated and recommended
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