Unify your product message across all sales channels
Devialet, a sound and audio company with a luxury and design feel, has succeeded in sublimating its in-store customer experience across all its sales channels thanks to PIM.
Devialet, a sound and audio company with a luxury and design feel, has succeeded in sublimating its in-store customer experience across all its sales channels thanks to PIM.
Devialet is an acoustic engineering company operating at the intersection of luxury and cutting-edge technology. The company's success is based on a series of radical innovations built into each of its products.
With almost 400 employees, the brand distributes its loudspeakers, headphones and soundbars through its own stores, specialized distributors (FNAC, Boulanger) and smaller independent audiophile retailers.
Devialet has chosen PIM Quable to unify and harmonize its sales pitch, enhancing the customer experience across all its sales channels.
Complex products with a lot of data, sometimes wrong, incomplete and not the same everywhere. Also, a loss of reliability in data transfer.
A need to be precise and in line with the sales promise and customer experience, not total mastery of the sales pitch across all channels.
Disparate distribution of data between specialist distributors, own-brand retail outlets and independent retailers.
PIM Quable has enabled Devialet's teams tounify the plurality of its product data by bringing together different business teams: R&D, Product, Marketing, Design...
So that product data can be matched with distribution network systems, guaranteeing the same customer experience for partners like Devialet.
With PIM, which has become the benchmark for the reliability and quality of all product-related data, used clearly and accurately by all users.
A similar , harmonized product message and sales promise across all channels.
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