Bonpoint
Product data quality to unite teams
The brand has succeeded in streamlining the management of product information from its many universes among its various collaborators. This challenge has been successfully met thanks to PIM.
7
interfaced languages
6000
photos uploaded/year
300
looks by collection
Sector
Children's fashion
Users
16
Products
Sales channels
Physical stores, department stores and website
Background
Since its creation in 1975 in Paris, Bonpoint has been the only French fashion house dedicated to children. Its unique, poetic style embodies a certain idea of French chic and art de vivre the world over.
The brand's range includes clothing for newborns, babies and children, as well as perfumes and skincare products. Today, Bonpoint is present in over 30 countries and through 120 points of sale.
The brand has opted for PIM in order to calmly absorb peaks in e-commerce activity.
The issues
Lack of harmonized information
Obsolete brand information systems to be modernized, and a product data model to be overhauled and unified to share the same vocabulary and repository.
Low-quality media assets
Images, photos and packshots not always in HD, and sometimes unusable on certain sales channels.
A lack of collaboration and data sharing
Product data stored and backed up independently by each department, and often duplicated.
Solutions from PIM Quable
The PIM solution has enabled Bonpoint's teams to improve the quality of product data and information, and enhance sharing and collaboration between departments.
Organizing collaboration on the repository
Proof-reading and validation are automatically managed via the business workflow, eliminating errors and duplicates and making the quality of distributed data even more reliable.
Boost sales on site and in stores
Product information is transmitted to the multilingual e-commerce site and marketplaces. Looks are updated in real time on digital shelves at points of sale. The product experience is omnichannel.
Reduce the return rate
Teams have more time to devote to the relevance and real-time updating of product content. Bonpoint customers find all the information they need to accelerate their purchasing act, and return rates are greatly reduced.
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Manage 3,000 references per year
According to business highlights: capsule collection, Christmas, Summer, Winter.
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Upload 6000 media per year
To manage a veritable media library and distribute these assets across the various sales channels.
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Deploy 7 interface languages for 25 contributors
And thus foster collaboration between departments.
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