Improve the efficiency of your product management with PIM !

8
min
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Partners
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03
January
2024
Improve the efficiency of your product management with PIM !
Contents

Whether your business consists of 10, 100, 1,000 or even 10,000 product references, PIM will be an invaluable aid in managing the data specific to them. 

Indeed, the right orchestration of this data will enable you to significantly optimize thecustomer experience and personalization on your platform. 

The right information, in the right place, at the right time, is the key to customer satisfaction, and consequently to better conversion and loyalty.

Why choose PIM when you're an e-tailer? 

The PIMor Product Information Management, is essential for centralizing and effectively managing your product information. 

But what issues does it address? What challenges are driving e-tailers to integrate PIM into their ecosystems?

PIM to compensate for outdated data management  

All too often, we are faced with the same problems when it comes to processing product data: there are duplicates, the information is not up to date, it is not entered in the same way from one file to another, or quite simply, it has disappeared! These cases are all the more frequent when several teams are involved(marketing department, sales department, logistics department, etc.).

With PIM, these situations can be avoided! All product information is stored on the platform, making it much easier to manage. Even from a distance, teams can work hand in hand, as it encourages collaborative processes and streamlined workflows

With PIM Quable, you'll also be able to keep track of all actions taken(history of additions, modifications, deletions), whether they are of human origin or the result of system updates!

Product traceability on PIM Quable

PIM connects easily to a company'sIT environment, and in particular with the main E-Commerce CMS(Shopify, Adobe Commerce, BigCommerce, Salesforce, Prestashop), offering a seamless e-commerce experience. 

In short, PIM is a real time-saver for your teams. They'll be able to easily add or retrieve information, and update it directly on the platform, according to the processes you've established. 

PIM will enable you to drastically reduce your time-to-market, since you'll be able to integrate products quickly and easily into your site. As you can see, the use of PIM is highly recommended for e-tailers with seasonal collections, for example in the fashion sector. 

Visit PIM to stop wasting time on time-consuming actions.

In the same vein as above, PIM is the ally of e-tailers in their quest for productivity! 

For all time-consuming daily tasks, such as managing product variations (size, color, model) or updating data (descriptions, images, attributes), you can rely on PIM. With Quable, for example, you can automate the creation of product sheets.

It's particularly useful for large volumes of product, as it eliminates the need to process information one by one. 

PIM is a customizable platform that can be adapted to your needs. For example, Petit Bateau has integrated a product auto-categorization function into its PIM Quable. 

With a PIM solution, companies can concentrate on high value-added actions, while benefiting from reliable, up-to-date data. 

PIM to remedy the problem of inconsistent or incomplete data

More than just an E-Commerce trend of recent years,omnichannel sales have become the norm. Merchants are multiplying their sales channels: from websites to product catalogs, marketplaces and resellers. 

However, the main risk is that product information is not distributed consistently across all channels, impacting the sales pitch, confusing visitors and damaging the brand's image.

PIM helps create an omnichannel product experience. It centralizes information and distributes it uniformly across the chosen channels, while adapting to their specific requirements. Your customers benefit from a seamless experience and reliable data. For your part, you generate more sales, increase loyalty and reduce the number of returns. 

The PIM / DAM combination for better product media management

Get your hands on the media associated with your products quickly and easily? It's possible with DAM (Digital Asset Management). 

This platform centralizes all your media data - images, videos, documents, etc. - in a single environment. So you can import, organize and retrieve them easily. 

Berluti, for example, has built up a reliable, high-quality asset library of over 10,500 media

What's more, Quable has developed "Image Studio", a DAM-integrated tool that lets youoptimize your media management and adapt it to platform requirements(format, dimensions, etc.).

Quable DAM

In a nutshell, managing product data can be complex, especially when you're dealing with a large amount of information, sometimes very specific and complex, when you're distributing it over several channels, or when it falls into the hands of different company departments.

Whatever the nature of your business, the benefits of PIM are undeniable: you benefit from an all-in-one platform, easy to use and customizable to your needs.

Integrating PIM into your company: how does it work?

As we've just seen, there are many advantages to integrating PIM into your organization. But where to start? 

There are several points to consider: 

  • structuring existing data, gathering and sorting it
  • employeecommitment, by explaining processes and putting PIM back at the heart of their work habits
  • identifying your needs, which requires a certain amount of technical expertise and in-depth analysis to identify the right solution
  • integration with existing company systems 
  • estimate the cost of PIM (licenses, implementation, training)
  • project management, with effective organization(objectives, planning, resource management, etc.)
  • ongoing maintenance and updating of the tool
  • constant monitoring of the market to identify the latest requirements

You can delegate all these steps to an integration agency. Its role is to provide you with technical expertise in setting up PIM, using it and integrating it into your IT ecosystem. 

She will also help youanalyze your needs and guide you towards the solution best suited to your requirements. 

Finally, you can delegate project management to PIM, including cost evaluation, maintenance and monitoring. You'll save precious time and money. 

Focus on the Quable X Agence Dn'D duo

Agence Dn' D has been helping B2B and B2C merchants create digital and e-commerce experiences for 20 years. Based in the 4 corners of France(Paris, Montpellier, Lille and Nantes), the Dn'D team has developed various areas of expertise such as consulting & strategy, UX/UI design, web development, maintenance & support, E-Commerce project management and project management PIM. 

Dn'D works on the basis of a precise, proven methodology designed to develop unique, innovative and performance-oriented platforms. Customer references include L'Atelier d'Amaya, Nutrition & Santé, Palais des Thés, Isabel Marant, ECF, Franprix.

Together, Agence Dn'D and Quable help e-merchants integrate a flexible , customizable PIM on their platforms. The complementary nature of our two teams means we can respond effectively to all your needs, whatever your sector of activity. 

In conclusion

As you can see, PIM is a major asset for staying competitive in the e-commerce market. It boosts your productivity and ensures better management of data and your brand image

The PIM experts at Agence Dn'D are here to advise you

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Mélanie Coulange
Content Manager

Mélanie is a Content Manager in the Dn'D Agency's Communication & Marketing team. She is in charge of managing the agency's content around the themes of B2C and B2B E-Commerce, digital experiences and PIM.