Berluti

PIM for customized product information quality

To convey the quality of a luxury house such as Berluti, the LVMH group company uses the Quable PIM to distribute customized, unified and reliable information across all its sales channels and around the world.

Background

Founded in 1895 by the Italian Alessandro Berluti, Berluti is the benchmark for expertise in shoes, leather goods and men's ready-to-wear, which it distributes through more than 60 boutiques worldwide.

Now part of the LVMH group since 1993, the brand generated sales of 78 million euros in 2020.

‍The issues

Non-exhaustiveness and loss of content

A lack of reliability and data quality that had a major negative impact on the productivity of all the brand's teams.

A lack of collaboration

Due to the complexity of using internal systems, which were ill-adapted to changes in the business, creating a lack of connectivity between departments.

Uncontrolled product information

No automatic, consistent centralization, enrichment, updating and distribution of product data for all brands and for each collection (twice a year).

Quable PIM solutions

The Quable PIM has enabled Berluti's teams to reinforce the relevance of customer interaction , with information that is always up to date, and providing a rich and qualitative product experience.

Create and manage a product catalog

By collecting and enriching editorial, technical and media data, and by automatically grouping and classifying products according to their models.

Deploy our digital offering internationally

By facilitating the translation imports that feed the websites of different countries, and by managing specific, contextualized product data for each country.

Ensuring the quality of product information

By setting up workflows workflows adapted to the various professions (Product, Marketing, Photos, Purchasing...) and reporting tools to ensure data reliability.

Quable has enabled Berluti to :

• Manage 5,000 product references: And across all sales channels.
• Manage 10,500 media: To build up a veritable library of reliable, high-quality assets.
• 60 contributors working together: Internally, through various business applications: Marketing, Digital, Purchasing, Photo.

Quable enables us to enhance the relevance of customer interaction with always up-to-date information. It delivers a rich, high-quality product experience.

Clarisse Cohen | E-commerce Project Manager at Berluti