The dashboard for monitoring product content creation

The dashboard for monitoring product content creation

Imagining new products, making sure they meet market demand, creating a prototype, monitoring production... When all these steps have been successfully completed, it's time to put the product on sale. But first the content must be created to integrate it into the catalogue and distribute it on the right channels! This is a considerable amount of work for the teams, and collaboration must be effective in order to avoid the vagueness that generally reigns at this stage: has the enrichment work begun? When will it start? Can we estimate how long it will take before it goes online? Is the breakdown by target language/country ready? This is where the dashboard comes into its own. It must allow you to monitor the production of content in order to control the quality of the data, track the progress of tasks and optimise the work of the teams. Here is a brief overview of the possibilities offered by the PIM to create the ideal dashboard.

Controlling data quality

If the PIM (Product Information Management) allows you to closely monitor the quality of the data created and integrated, it is because it is possible to indicate upstream the quality expected for each piece of information or content linked to the product before it is distributed. Fashion being the sector that sells the most on the Internet, let's take the example of a summer dress - a seasonal product if ever there was one - sold by one of the most popular fashion brands. For example, it is possible for the company in question to define a rule requiring that a field be enriched AND validated in order for the product to be distributed. In the case of our little dress, this could be applied to a certain number of fields that are essential to obtain a complete product sheet:

  • Detailed description of the product
  • Dimensions
  • Materials
  • Photos, videos
  • Delivery and return conditions
  • Available sizes
  • Washing tips
  • Matching with other products (cross-selling)
  • Manufacturing information

When these fields are filled in PIM and validated, it is then possible to to create customized dashboards which allow to follow the quality of the data in order to reach the desired level of requirement.

Image create dashboard

Monitor the progress of the work and anticipate business deadlines

The principle of completeness

When we talk about the level of completeness of a product sheet, it is simply the degree of completion of the various information to be added to the file. It is therefore the unit of measurement for enriching product information.

Monitoring the level of completeness can be done by creating a widget broken down as required - by range, collection, product universe, country, language, etc. In this way, you can see at a glance the completeness rate from different analysis angles.

This allows you to easily estimate the work still to be done and the time needed to put it online of each breakdown (by market, by range, by collection, etc.). The widget then becomes a fine analysis tool, based on the real-time completeness of the product information and allowing a more accurate estimate of the enrichment work.

Organise your daily life and that of the product teams

In addition to the analysis of product data and its completeness rate, the PIM allows the integration of a widget with a to-do list format into the dashboard. This allows contributors to see and receive the tasks to be prioritized individually or by team. They can be of different nature:

  • Content to be validated
  • Content to be corrected
  • New product to be enriched
  • Arrival of a new product range
  • Product sheets for translation
  • Etc.

This to-do list managed automatically by PIM is a crucial aid that gives rhythm to the activity of the product teams and allows them to organize their working days at a glance. These daily reminders optimize the flows and processes within the company in order to properly conduct the enrichment work and facilitate the collaboration of the different teams within PIM.


As content production is a key issue for the company in terms of organisation and meeting deadlines, the PIM has been designed to support the product teams throughout this process. By creating the dashboard that suits you, you get the real-time information you need to optimise production. Each contributor and each team's day-to-day work is simplified and the whole organisation becomes more efficient... for better performance!

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Quable team

Decades of combined expertise in PIM, DAM, PXM, e-commerce, omnichannel and more...