Methodology for framing a PIM solution: the 4 key steps

Are you an e-commerce project manager, marketing or digital director, or CEO of your company? You have already heard about the merits of a PIM (Product Information Manager) for managing your product repository, but you're not sure how to implement it? Don't panic, here are the four steps that you and your teams will have to go through to benefit from this indispensable solution.