Qualitative data to enhance a premium brand image

PIM Quable has enabled LE MARQUIER teams to improve efficiency and performance by eliminating time-consuming tasks and reallocating time to more rewarding daily tasks.

90%
made in France
2000
sales outlets, retailers & distributors
7
countries where the brand is present
Sector
Home & garden
Users
9
Products
450
Sales channels
Website, reseller

Background

Since 1971, the LE MARQUIER brand has been manufacturing and selling high-quality barbecues, planchas and fireplace and heating accessories.

Originating in southwest France, LE MARQUIER puts a premium on the quality of its products, with its Origine France Garantie certification, as well as its uniqueexpertise in several trades such as blacksmith, welder and draughtsman.

The brand chose PIM Quable and its partner Synolia with the aim of enhancing data quality and team collaboration.

The issues

Processes that lacked modernity

Archaic data management, using Excel file exchanges and uncontrolled Dropbox folder uploads... which led to major data loss.

Heterogeneous product data

Product information was not the same on all the brand's sales and distribution channels: websites, retailers, product catalogs, etc.

A loss of time and productivity

Time-consuming ways of working and tools that prevented our teams from having a clean, secure database.

Solutions from PIM Quable

PIM Quable has enabled LE MARQUIER teams to improve productivity by eliminating time-consuming tasks and reallocating their time to more rewarding daily tasks.

Ensuring a premium brand image

Thanks to high-quality, comprehensive product data across all sales channels, and an optimized customer and product experience.

Improved collaboration

With the help of an ergonomic platform that's easy to learn and use, with identifiable functionalities, and on which it's quick and easy to contribute.

A customizable solution

In line with LE MARQUIER's needs, and with the ease of self-configuration without the intervention of a third-party team.

Quable has enabled Le Marquier to :

A reliable database
A reliable database
With consistent, high-quality product information
Efficiently disseminate information
Efficiently disseminate information
On the brand's website, marketplaces and retailers' websites
Centralize all product data
Centralize all product data
Within a single collaborative platform

PIM Quable has been very well received by all our business teams for its ultra-connectivity and productivity.

Bastien Monet
|
E-commerce and Digital Manager at LE MARQUIER
PIM Quable has been very well received by all our business teams for its ultra-connectivity and productivity.
Bastien Monet
E-commerce and Digital Manager at LE MARQUIER
Intuis

The power of PIM for easy data contribution