Touristra Vacances: A PIM to structure the complexity of product data

The tourism sector implies a real complexity of the product data model. Centralization, efficient management and harmonious collaboration are necessary for companies like Touristra Vacances, who wish to unify their product information and develop a real collaborative work between the business teams. The challenge has been brilliantly met thanks to PIM. Find out how by downloading the case study.

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The implementation of PIM for Touristra Vacances allows to define a new collaborative work method through a workflow based on the missions of each business. However, before the full integration of the PIM tool in Touristra's e-commerce ecosystem, the group was facing several issues including a crucial lack of data centralization. This necessitated a significant need to regroup all product information, which was scattered within a SharePoint, within a unique environment accessible to all.

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