Touristra Vacances: A PIM to structure the complexity of product data
The tourism sector implies a real complexity of the product data model. Centralization, efficient management and harmonious collaboration are necessary for companies like Touristra Vacances, who wish to unify their product information and develop a real collaborative work between the business teams. The challenge has been brilliantly met thanks to PIM. Find out how by downloading the case study.
The implementation of PIM for Touristra Vacances allows to define a new collaborative work method through a workflow based on the missions of each business. However, before the full integration of the PIM tool in Touristra's e-commerce ecosystem, the group was facing several issues including a crucial lack of data centralization. This necessitated a significant need to regroup all product information, which was scattered within a SharePoint, within a unique environment accessible to all.
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