PIM to structure the complexity of product data
Centralization, efficient management and harmonious collaboration are essential for companies like Touristra Vacances, who want to unify their product information and develop real collaborative working between business teams. This challenge has been brilliantly met thanks to PIM.
Background
For more than 70 years, Touristra Vacances has been offering high-quality holidays to works councils, pensioners' associations and other groups and individuals. Today, the company manages vacation villages for over 280 local authorities and works councils in France and abroad. Every year, some 250,000 holidaymakers enjoy the group's vacation villages and hotels.
To offer the best customer experience, 1,350 employees work every day, and 1,100 at the height of the season.
The issues
Lack of centralized data
A need to bring together all product information, scattered across SharePoint, in a single environment accessible to all.
A product tree to recreate
In order to set up a clearer organization of product sheets, which can then be used toenhance the customer experience across all sales channels.
No enrichment process
Existing tools were unable to enrich the product catalog with the level of detail required by the teams.
Solutions from PIM Quable
PIM Quable has enabled the Touristra Vacances teams to manage the complexity of the tourism-related data model and streamline the customer experience, in a multi-channel way.
Create a new, reliable data model
By integrating qualitative, long-lasting product information to provide a comprehensive view of data for all company players.
Deploying a new working method
By defining workflows based on the missions of each business line, thanks to the ultra-collaborative PIM platform.
Generate print media in just a few clicks
Produce materials (brochures, catalogs, etc.) on the fly that can be easily exported from the PIM to partners, the website, agencies and tour operators, etc.
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An ultra-collaborative PIM
Highly Rated and recommended
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