The Hanes group needed a single platform to develop its omnichannel business, and to do so internationally, across its many brands (DIM, Wonderbra...). Find out how Hanes accelerated its growth at PIM.
DIM brands is one of the leading distributors of indoor and sportswear in the USA, Asia and Europe.
Since 1901, the group has produced and distributed several brands, including Champion, Dim and Wonderbra. Employing around 65,300 people in 35 countries, the group generated sales of $1.588 billion in 2019.
With the introduction of PIM, the Group's aim was to homogenize the processes for creating and enriching product information, in an international context, in order to encourage collaboration between different countries and teams.
The PIM "in-house" system already in place was proving difficult to maintain, and as a result prevented the group from rapidly establishing a presence on new marketplaces.
Lack of cohesion and fluidity between the various international teams, due to a lack of harmonization and translation issues.
Lack of personalization of omnichannel content, unreliability of product data due to the enrichment process and the absence of clear workflows.
The PIM solution has enabled Hanes teams to harmonize product-related data, thus strengthening collaboration between the group's different brands and international teams.
Product information for each brand is centralized, harmonized and 100% reliable for thousands of product references, in a single environment, with an intuitive interface.
Multi-channel content is tailored to each product to enhance andoptimize the end-customer'sproduct experience .
The PIM solution is deployed in several languages to simplify the data enrichment process andunify relations between the different business, brand and country teams.
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PIM Quable has been a real catalyst in our international strategy.
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