Devialet: Unify its product message across all sales channels
Unifying its product message across all its distribution channels is not easy when there are so many of them: distributors, independent resellers, own retail outlets... Devialet, a sound and audio company with a luxury and design touch, has succeeded in enhancing its customer experience in stores, across all its sales channels, thanks to PIM. Discover how by downloading this customer success story.
With its multiple distribution channels and complex products, Devialet faced various challenges in standardizing its sales pitch and customer experience, both in-store and online. Prior to the implementation of PIM, heterogeneous product data remained. The data was unstructured, difficult to access and sometimes wrong or incomplete.
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