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Background
The most popular tourist destination in France, Club Méditerranée has been inventing the all-inclusive vacation concept since its creation in 1950.
Today, the company employs over 20,000 people in more than 75 villages across 40 countries, as well as in offices in Paris, Lyon, Singapore, Shanghai, Rio de Janeiro and Miami.
Pioneer of the "all inclusive" formula and world leader in its market, Club Med chose the PIM tooptimize the digital management of its product information and the updating of content relating to offers in the travel catalog, and to unify collaboration between its international teams.
The issues
An "inefficient" in-house solution
A complex, non-ergonomic platform that had a negative impact on productivity and was no longer sufficient to satisfy the brand's omnichannel ambitions.
Fragmented product information
Product data and information that are difficult to process and enrich, and managed with a great lack of flexibility and agility.
Lack of connectivity
An in-house solution not integrated with the ecosystem of internal and external solutions, resulting in a lack of fluidity and harmonization in exchanges.
Solutions from PIM Quable
PIM Quable has enabled Club Med teams to do everything directly from this single platform, promoting collaboration across the globe and making the Club Med experience unique on the customer side.
Set up a highly collaborative system
Product information is enriched by employees both in-house and around the world. Collaboration is thus encouraged at key moments in the Club Med business, with the opening of 5 new villages a year on average.
Increase simultaneous omnichannel distribution
Product information is automatically distributed to all sales channels: Club Med website, partners, tour operators... to make the Club Med experience unique whatever the point of contact.
Facilitate data translation
Quable's platform and integrated module facilitate translation workflows. From this common base of translated content, Club Med products can be marketed quickly, anywhere.
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PIM to structure the complexity of product data
Highly Rated and recommended
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