Club Med: An ultra-collaborative PIM
Collaborating harmoniously between different teams, countries and several languages is a major challenge for international companies. The most famous French tourism reference, Club Med, does it today without any problems thanks to PIM. Find out how it has naturally become the company's most collaborative platform.
As a pioneer of the "all inclusive" formula and world leader in its market, Club Med chose PIM to optimize the digital management of its product information and the updating of content related to its travel catalog offers in order to unify collaboration between its international teams. Prior to the start of the PIM project, Club Med was facing several issues that were holding back the growth potential of its business. An "inefficient" in-house solution was in place. It was not very user-friendly and complex, had a negative impact on productivity and was no longer sufficient to meet the brand's omnichannel ambitions
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