To convey the quality of a luxury house such as Berluti, the LVMH Group company has chosen PIM Quable to distribute customized, unified and reliable information across all its sales channels and around the world.
Founded in 1895 by the Italian Alessandro Berluti, Berluti is the benchmark for expertise in shoes, leather goods and men's ready-to-wear, which it distributes through more than 60 boutiques worldwide.
Now part of the LVMH group since 1993, the brand generated sales of 78 million euros in 2020.
A lack of reliability and data quality that had a major negative impact on the productivity of all the brand's teams.
Due to the complexity of using internal systems, which were ill-adapted to changes in the business, creating a lack of connectivity between departments.
No automatic, consistent centralization, enrichment, updating and distribution of product data for all brands and for each collection (twice a year).
PIM Quable has enabled Berluti's teams to enhance the relevance of customer interaction with always up-to-date information, and by providing a rich and qualitative product experience.
By collecting and enriching editorial, technical and media data, and by automatically grouping and classifying products according to their models.
By facilitating the translation imports that feed the websites of different countries, and by managing specific, contextualized product data for each country.
By setting up workflows adapted to the various professions (Product, Marketing, Photos, Purchasing...) and reporting tools, to ensure data reliability.
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Improve the conversion rate of your website with the PIM
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