From PLM to PIM, control your product lifecycle from end to end
Where is the border between PLM and PIM? PLM and PIM are in fact two complementary tools that offer brands and distributors the possibility of managing the entire life cycle of their products, from their creation to their distribution on all channels: e-commerce, marketplaces, mobile, print, etc. In a context of globalized hyper-consumption, innovations are multiplying and jostling each other. Companies are constantly seeking to create and differentiate themselves by imagining new products and services, while having as their main objective toimprove the customer experience and thebrand. Successful product innovation and experience requires not only talent and ideas, but also business-driven solutions to structure the entire process of tracking product design and marketing. To help companies centralise and manage the entire value chain seamlessly, two tools exist.
PLM (Product Lifecycle Management)
Product Lifecycle Management, or PLM, is the ideal tool for centralising and managing all the information and data related to the definition of products and the monitoring of their manufacturing process. It enables the creation of a value creation workflow from design to market in all dimensions:
- Innovation: managing all the technical characteristics of the product,
- Development: preliminary studies, specifications, prototypes, tests,
- Regulation, quality and reliability management,
- Production, storage and distribution methods,
- Product validation,
- Design and generation of variants.
This product lifecycle management project guarantees your company a successful market launch thanks to PLM solutions. In addition, these PLM services provide the possibility to control other technical aspects of product management, such as supply chain management.
THE PIM (Product Information Manager)
The PIM or Product Information Manager (PDM, MDM Product) is the single space that centralises and manages product marketing information. It intervenes downstream and enables the automation of the collection of design information from the PLM, the management data from the ERP and simplifies the process of handling the marketing overlay.
Indeed, the PIM organises the work of the marketing teams, the photo studio, logistics, translation and more generally all the teams working on the product repository. The company controls its business workflow by allowing each contributor to have a clear vision of the work to be done, to have maximum visibility on the information linked to the products and to personalise the content for each channel while securing the quality of the data. A major solution, therefore, which also enables the management of the product life cycle, development and quality.
A complementary approach
PLM and PIM both respond to different business challenges, production on the one hand and marketing on the other, and each provides cross-functional tools in their own field in order to facilitate exchanges between teams, guarantee better management of customer relations, and facilitate the work of designing, manufacturing and then enhancing. By combining them, these two solutions ensure continuity and perfect traceability throughout the product information supply chain, enabling the company to considerably reduce its Time-to-Market throughout all its life phases.